Our economic foundation is on shaky ground. The last few years have been based on the security of cheap energy and cheap capital. Short-term predictability and planning were rewarded by financial markets, while long-term planning was punished. As a result, established companies found it difficult to invest in forward-looking innovations in their business.
Currently, however, the cornerstones of this security are being shaken. Energy costs are moving to the forefront of many organizations’ spending. Driven by war, climate crisis and diminishing resources, a turnaround in energy supply and use is needed. Currently, however, we are in danger of missing the boat. Although 86% of companies affected by the war are worried about rising energy costs, at the same time surveys show that companies are reluctant to invest because of the financial burden.
But it is precisely now that companies should implement measures to transform the energy system in the name of decarbonization. Because: the next biggest leap forward will no longer come from the world of bits, but from atoms. Decarbonization will be at the core of the fifth industrial revolution.
The current crisis is an opportunity for companies to invest in their decarbonization today. In this way, companies not only ensure their survival, but also create a competitive advantage for themselves in the long term.